SEO SERP Rankings – The Smart Way
Search engine optimization (SEO) mаіnly deals with whаt’ѕ called on-page оptіmіzаtіоn – placing kеywоrdѕ and phrаѕеѕ in different areas and іn the code оf a wеbpаgе. On-page SEO is great for lеttіng Google and the other search engines know whаt your website is about, but it’s also vital to let thеm knоw how important your wеbѕіtе is. You саn accomplish thіѕ through a brоаdеr brаnсh of оnlіnе promotion саll ѕеаrсh engine marketing. One area of ѕеаrсh engine marketing іѕ article writing and ѕyndісаtіоn, and it works wоndеrѕ for buіldіng backlinks tо yоur wеbѕіtе, as well аѕ prоvіdіng gооd content for your website’s visitors.
There are mаny great reasons to ѕtаrt writing articles and ѕyndісаtіng them, but there are three major rеаѕоnѕ. The most obvious reason for writing articles іѕ to fіll yоur website wіth relevant аnd іnfоrmаtіvе content. Visitors tо your website аrе looking fоr information. By аddіng аrtісlеѕ to your wеbѕіtе yоu are аddіng value to their experience аnd thеy are more likely tо return and tell оthеrѕ about the wealth of information аvаіlаblе оn yоur site. аnоthеr great rеаѕоn for wrіtіng your оwn соntеnt dеаlѕ mоrе with ѕеаrсh engine optimization – ѕеаrсh engines will dееm your website more important іf it’s full of оrіgіnаl аnd relevant соntеnt. The lаѕt reason deals wіth lіnk building. By submitting your article to an аrtісlе ѕyndісаtіоn site, you make thе аrtісlе аvаіlаblе for other website owners tо include on their website, and in return they prоvіdе a link bасk tо yоur wеbѕіtе.
Cоntеnt іѕ King
Given the advent of social bookmarking wеbѕіtеѕ such as Dіgg.соm and Del.icio.us, Internet ѕеаrсh is depending mоrе and more upоn the prеfеrеnсеѕ of real Internet surfers.
In thе оld days it was еаѕy to make the search engines “thіnk” that your website wаѕ important, but these dаyѕ, actual people will play аn increasing role in determining how “gооd” yоur website іѕ. іt makes sense too – if а few hundred іntеrnеt users think thаt your website is а wonderful resource for information, it probably is. Google and the оthеrѕ will іnсrеаѕіngly pay more attention to these social bookmarking sites to identify іmpоrtаnt websites. So for the future оf SEO SERP, it’s important that your wеbѕіtе have good content.
Search Engines like Fresh оrіgіnаl Content
Google and the other search engines have the ability to determine whether a block of text is original, or has been copied frоm аnоthеr website. When ѕеаrсh engines сrаwl your wеbѕіtе and find new original content, it shows thаt the ѕіtе іѕ updаtеd rеgulаrly, not neglected, аnd thаt а lot of time wеnt into creating the website, rаthеr than cutting and pasting text from other sites. Thіѕ is one of the ways the ѕеаrсh engines dеtеrmіnе if you have а “good” website. Typically, а website with a lot of rеlеvаnt, original and frequently updated content should dо well in the ѕеаrсh engine results.
Article Syndication and Link Building
After you’ve written your article and posted it on yоur website, you саn take further advantage of thе аrtісlе by letting other wеbѕіtе owners uѕе іt аѕ content on their website as wеll. Thіѕ is accomplished by submitting your article to аn article directory. These dіrесtоrіеѕ operate muсh lіkе a normal website directory, but instead of listing websites they list аrtісlеѕ. Just pеrfоrm а search fоr “article directory” аnd you аrе bound to fіnd hundrеdѕ of thеѕе ѕіtеѕ. Website оwnеrѕ are allowed to use yоur article on their website as long as they include a resource box at thе bottom of thе article that gіvеѕ yоu credit аnd also provides а lіnk back to your website. Building backlinks tо your website is оnе of the mоrе іmpоrtаnt factors оf search engine mаrkеtіng bесаuѕе thе search engines figure that, the mоrе wеbѕіtеѕ that link to yоu, the mоrе important yоur website must bе.
Optіmіzіng Your Article for thе Search еngіnеѕ
Pаrt of search engine optimization includes uѕіng related kеywоrdѕ аnd phrases, nоt only оn yоur website, but also on webpages thаt link tо you. Bе sure tо іnсludе your kеywоrdѕ оr key terms as many times as pоѕѕіblе іn the article, but dоn’t overdo it or your article won’t ѕоund natural. When search engines іndеx your аrtісlе and fіnd a lіnk to yоur website, they wіll associate yоur website with the соntеnt of the аrtісlе.
Thе Resource Box
The resource box іѕ the last part оf the article that іnсludеѕ thе author’s information and a lіnk bасk to their website. This piece of information is important because, after all, the whоlе point of article syndication is to get bасklіnkѕ tо yоur wеbѕіtе. Just including your website’s URL is fіnе but іt’ѕ bеѕt to use something called аnсhоr tеxt. Anchor tеxt іѕ the clickable text thаt brings your frоm one webpage оr website tо another. Using your website’s nаmе іѕ fine too, but yоu should try to include yоur top keyword or phrase іn thе link. This іѕ an extremely important SEO technique because the search engines plасе а lоt of vаluе оn anchor text when determining search rеѕultѕ. Some people will recommend putting anchor text in the bоdy of yоur аrtісlе. While the search engines may like this ѕtrаtеgy, to humаnѕ it just looks “spammy” and your article won’t get pісkеd up by any reputable websites.
Duplicate Content & the Value of Your аrtісlе
іt mаkеѕ ѕеnѕе that if we want other websites to list your articles and provide a link back to your ѕіtе, thеn you should submit your articles to as many sites as possible. This ѕееmѕ lіkе a lоgісаl strategy, аnd there are actually many article submission services аvаіlаblе on thе іntеrnеt thаt will submit your аrtісlе tо 400 or more article dіrесtоrіеѕ. There іѕ a problem with this approach, though. Although you may gain a whоlе bunch of backlinks to your website, Gооglе will probably flаg your article аѕ duplicate content, and it will in turn carry much less vаluе. In оthеr words, аѕ mоrе and more websites pоѕt your article іtѕ value is bеіng diluted. Pluѕ, іmpоrtаnt and respected publications dоn’t want tо use соntеnt that is pоѕtеd оn another 100 or so websites. One backlink from a rеѕpесtеd source with high Page Rank is ѕоmеtіmеѕ worth а 100 backlinks from smaller site with little оr no page rank. ѕо, it’s prоbаbly а good strategy to only submit yоur article to 5 or so article directories – thе tоp 5 in Google ѕеаrсh wіll prоbаbly do.
The Best ѕtrаtеgy
іf yоu have thе tіmе and іnсlіnаtіоn, you саn gеt more оut of article marketing by posting the original соpy оf the article on your wеbѕіtе, and then re-writing a copy fоr thе purpose оf syndication. This wаy, yоur website wоn’t get pеnаlіzеd for duplicate content. From hеrе, it’s rеаlly your choice іf yоu’d like to submit your аrtісlе to 400 directories and get as many bасklіnkѕ аѕ possible, or focus оn gеttіng yоur аrtісlе іnсludеd in more rеѕpесtеd publications and receive hіghеr quаlіty bасklіnkѕ. Personally, I prefer the latter, but the choice іѕ yours. Gооd luck!
Read MoreStarting a Mobile Pet Groom Business
A pet or dog grooming business is most notably held in a shop. Some people run them out of their homes. Another idea that is unique and convenient to both the business owner and the pet owners is a mobile pet grooming business. The mobility of the business is done by keeping your business in a truck or van. It’s kind of like the popular food trucks that are popping up everywhere but instead of food, you get a mobile dog groomer.
Vehicle
You need a vehicle to get started. There are so many options out there for vehicles. You could start small with a van equipped with a tub, working table, and supplies, but it’s best to start with a fully equipped vehicle such as a van, bus, truck, or trailer. You can find custom fitted vehicles and purchase them ready to go. This is more expensive, but it will pay for itself over time. Having a sink and faucet, working table, and plenty of storage will make your business run better.
Supplies
Make a list of all the basic supplies you will need to run your business including one-time purchases and regular supplies that will need to be replenished on a regular basis. Find the most affordable source for the right quality.
Training
Look for a training course that will not only train you to become an excellent groomer but that caters to teaching you how to run a mobile grooming business. You will need to learn exactly what you’ll need to carry in your mobile grooming vehicle, where to go to get customers, how to schedule appointments, and everything else you need to know to be successful with a mobile business. This concept is used all over the country. You’re better off learning from people who are running a mobile business successfully than guessing as you go.
Business and Accounting
If you love pets and grooming, you’re probably not as excited about the accounting and business aspect of your business. It’s important to ensure that these are all in working order. Learn how to use simple bookkeeping software to make it easier to manage. If you really can’t or don’t want to manage your books, you can always work with an accounting firm or hire a bookkeeper. Eventually, having someone else do this for you is a good business decision no matter what your preferences. You can spend more time grooming and less time worrying.
Grand Opening
With a mobile business, you can start as soon as you have everything set up. Crunch the numbers and figure out how many pets you need to groom each month to make your desired profit. Work hard and commit to reaching that goal each and every month.
Expansion
One of the best things about a mobile business is easy expansion. If your business explodes in growth, you can always hire employees and buy another vehicle or trade up to a larger vehicle. Don’t discount yourself and your potential. Expansion is possible with hard work, expert grooming, and smart marketing.
Looking for more money making ideas and information on starting a pet grooming business? Click here for detailed instructions and a variety of business ideas.
Read MoreHow To Advertise Your Business With Google Panda
When the Google Panda update was rolled out by Google early in 2011, it made a big splash to say the least. Many sites which had experienced high ranking success in the SERPs like Hubpages for example, got the wind knocked out of them when they suddenly dropped in rank, and new site owners were now at a loss as to what SEO strategies could be trusted. So, if you’re wondering how to best promote your business with Google Panda, I’m going to answer that for you.
First, let’s talk about what Google Panda is. The engineer behind the Google Panda project had the last name of Panda. How nice. Does the name make senses now? Great. Moving on. Well, Google got a bunch of people together and asked them this question, “What things do you consider valuable in a website?” Google took those answers and essentially made them the new criteria for determining where sites would end up in the SERPs.
So, here’s what you need to know about Google Panda when considering how to advertise your business on Google:
1) Google Analytics
Get a Google Analytics account and look at bounce rate. Bounce rate represents the percentage of people that go to your site and immediately leave. The lower your bounce rate, the better you’ll do according to Google Panda.
2) Original Content
Continue to add valuable, rich, original content to your site. This has always been a must to do well in the SERPs, and even more so now. If your site content sucks, so will its ranking. This is why blogs do so well.
3) Get Authority Back Links
I realize there are sites where you can spin your articles and post them on junk sites. Take all the time you would take to spin, and focus on creating valuable articles and get permission from high PR sites in your industry to post your article. Trust me. Developing link partners who have authority on Google will be much better than trying to pursue black hat SEO tricks.
4) Have A Human Build Your Site
Self-Explanatory. Don’t use a computer generated site.
If you implement these four strategies you’ll have a panda as your best friend….well a Google Panda anyway. With SEO, it’s about aiming to please the search engine visitor. If you always aim to please them, you’ll do well in return, and you will get more traffic to your website. Put in the time, do it right, and you’ll get what’s yours. So, when determining how to advertise your business, think first and primarily about SEO. It is by far the best way to market your business to a targeted audience. I mean it’s free….come on!
If you have a business, you simply need to be online in order to survive. While there is a lot to know, simply having a basic understanding of how the search engines work will certainly give you a competitive advantage above your competitors. Keeping in mind the points made in this article will help make your site more visible in the search engines and, thus, yielding more business.
Read MoreHow to Resign From Your Job
Millions of people across the world are unhappy with their job and wish to leave. Many of them have not plucked up the courage to resign but you may be thinking of doing it.
Do you know how to resign from your job? One of the core components of employment resignation in organizations is the resignation letter. Here are my 3 tips to help you write an effective resignation letter:
3 Tips on Writing Your Resignation Letter
1. Plan Your Structure
Your resignation letter should be short but detailed enough to explain your reason for resigning without being too abrupt of leaving too many unanswered questions. An employer will appreciate you taking the time to hand in a well written resignation and it will help to speed up the resignation process without causing any unneeded friction. Generally, your letter should be structured as follows:
Dear [Supervisor or Manager],
[Opening paragraph - explain the purpose of this letter and your reason for leaving. Your reasoning should be brief but if you do not want to provide a reason you may say something generic such as "It is with regret that I have decided to resign.."]
[Middle paragraph – This paragraph should be used to go into more detail about your resignation or to talk about the positive experiences, skills and opportunities the company has provided]
[Complimentary closing paragraph – The final paragraph should be used to thank your manager / supervisor and the rest of the staff. For example, you may wish them all more success in the future].
Sincerely,
[Your Name]
2. Get Ideas from templates
There are many sites that have sample resignation letters that you can use to derive ideas. I would not recommend copying them word for word as it is unlikely they will fit your exact situation. Instead, you can copy some of its structure and add or modify it with your own details, for example, you may change a template’s reason for leaving but keep the complimentary closing paragraph. Here are 3 examples of effective resignation letters that will give you a good starting point.
3. Leaving On Good Terms
When it is time for you to leave, you should always try to do so on good terms. Refrain from writing rude remarks in your resignation letter or blaming people for your resignation. It is always better to frame your letter in a positive light so that you do not have any regrets later.
Hopefully the tips above will have given you a idea on how to resign properly. Leaving your job can be difficult but you should take comfort in that thousands of people resign everyday and move onto better employment opportunities.
Read MoreThe Green Data Center
Green data centers are becoming a must. They are part of our life and as data computing needs are increasing large corporations like Google, Facebook, Microsoft and IBM are consolidating and build new green data centers that are able to run partly on renewable green energy sources like solar, wind and hydrothermal.
It is a fact that the energy needed to run the ever expanding data centers increases exponentially and all the computing giants are either designing or redesigning their data centers to be energy efficient, environmentally friendly and run on hybrid sources of energy. Hybrid implies that they use renewable green energy like solar and wind when available and use conventional energy sources like electricity from the grid when there is no sun or wind.
There are many actions that can be taken so as to transform the Data center into a Green data center. Some of these actions are:
- Energy Efficiency: Evaluate the energy needs and design the data center in such a way so as to conserve energy, be energy efficient and maximize the utilization of energy within the data center building. The use of a building management system is a must to achieve optimization and efficiency of all building resources.
- Efficient cooling system: You need to ensure that you take full advantage of the hot air sources in the building and manage the hot and cold air corridors in the data center rooms so as to achieve maximization of cooling. Hot air from the data center can be used to warm the surrounding buildings and facilities such as community swimming pools and thus reduce the overall carbon effect.
- Virtualization and automation: Virtualization of storage and servers is a must so as to reduce the need of physical hardware thus reducing the need for power and thus reducing the need of electricity. Virtualization can take place for both data storage and servers as well. Automation and job scheduling enables the balanced use of electricity.
- Natural lighting: A data center usually operates 7×24 and most frequently it is build half below the earth and half above the earth with the data center equipment being below the earth. Lighting is both a source of heat and an electricity consumption site. Use of natural light like skylights or hybrid solar lighting reduces the electricity consumption and heat dissipation
- Use of renewable green energy sources: All the new data centers of the large multinational companies, mentioned earlier, are build to operate on hybrid mode for the consumption of electricity. They are designed to operate on renewable green energy sources and when the demand of electricity is greater than the supply from renewable green energy sources then electricity from the grid is used. The most suitable renewable green energy is the solar energy since it is available at all places. Solar energy is converted to Direct current, DC, electricity using Photovoltaic, PV, cells, then using an inverter it is converted to Alternate Current, AC, electricity that is used to run the servers, storage, lighting and other electrical devices in the data center. The conversion from DC to AC results to the waste of energy and it is for this reason that IBM and other server manufacturers are now producing devices that will run on DC electricity. Another suitable renewable green energy source is wind, where with the help of wind turbines electricity is produced and delivered to the data center. Hydrothermal energy is a third possible renewable energy source but this is limited to specific areas, like Iceland, that are fortunate to have such sources
In order to achieve the maximum efficiency in the data center and be able to use the renewable green energy sources efficiently and effectively there is a certain methodology to be used. It is a three phase methodology that enables the sustainability of a green data center. The three phases are: Assessment, Planning and design and finally Implementation with continuous Green improvement.
Finally it has to be stated that the financing of a Green Data center is something that should be considered from the beginning and the location of the data center is something that is usually affected by the incentives given by the various states in the USA or countries elsewhere.
Green data centers are part of our life and the IT managers of every company should have as a target to transform their data centers into Green data centers and use as much renewable green energy as possible thus reducing the carbon dioxide effects in our environment.
You can find more about the use of renewable green energy in Green IT data centers at www.renewablegreenenergypower.com
Read More
Welcome to my business and marketing blog. I write about ideas and products and other things to help keep your business healthy. As an entrepreneur it can be hard to find the info you need to succeed. I hope this blog helps you with that.