People don’t want to stay on your business’s webpage. More than likely, they’ve already been to several other similar websites before they came across yours, and their time is limited. They’ve still got to check their emails, update their Facebook, check out Mike Dillard’s Magnetic Sponsoring and post to their blog. Now they’re just looking for a reason to leave your business’s web page and move on. Your job is to not give them that reason.
It’s simply not enough to just throw up some information about your business on a website. And it’s not enough that your content is unique. Your website’s pages need to be memorable or people will move on as quickly as possible. You need to keep them reading with these 5 tips.
1. Don’t Attempt to Fool Your Customers
Don’t load your business’s pages up with information that doesn’t pertain to your business or isn’t useful in some way. People want to learn something, not read a bunch of useless information. And where possible keep the information simple. Don’t use extravagant words or hi-tech terms that can leave customers frustrated.
2. Give Them Something Different
Don’t share the same old story that your customers can read elsewhere. They’ll want to read something unique and engaging, so give it to them. Give them something that reflects what your business is all about. And make sure you offer them a way to comment or email your business if they want more information or have questions.
3. Give Your Customers More
End a few of your paragraphs with phrases like, “Here’s How” ,“Want to Know More”, etc. However, don’t abuse this technique by overusing the phrases, or your business will end up sounding like an infomercial.
4. Give Them the Professional Side Of You
No matter what your business’s style is, always make sure your customers know that you’re professional in your writing. Don’t just pretend you know what you’re talking about. Live, Eat, and Breath your business’s topic.
5. Don’t Leave Your Customers Hanging
Let your customers know when they’ve read all you have to offer and don’t leave them hanging and frustrated for more. Otherwise, they’ll move on before you get your point across. Give your customers everything they’re looking for, just as entrepreneur Mike Dillard does with his internet tool, Magnetic Sponsoring, and they’ll be more likely to hang around, and even come back for more.
Welcome to my business and marketing blog. I write about ideas and products and other things to help keep your business healthy. As an entrepreneur it can be hard to find the info you need to succeed. I hope this blog helps you with that.